To avoid having any one element of foreshadowing be too obvious, often the writer will throw in some red herrings–some things that could be foreshadowing but in fact don’t pay off or pay off in a different way than we expect. The person who has the gun in the drawer may become an immediate suspect in our minds, but later maybe we see him use it to light his cigarette and we realize it’s not a real gun (of course he may have a real one somewhere else….). That kind of misdirection keeps the audience guessing.
With DVD sales down, the traditional utilization of middle-men like sales agents and distribution companies is changing. The ripple effect of this is less traditional distribution deals for filmmakers. Take a look at the music industry, and you’ll soon see that it is a matter of time until all movies will be available for download or viewing at the push of a button.
When I published my article on leveraging VOD sales to finance your movie, I had no idea that a simple internet marketing formula for filmmakers would be such a polarizing issue. I can’t tell you how many Los Angeles based movie producers responded negatively through email. One guy even told me my grammar sucked.
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.