In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every …
independent filmmaking
What If You Choose Filmmaking As Your Small Business?
When deciding on a business, some people choose filmmaking. Other people open frozen yogurt shops. I should know. Thanks to the frozen yogurt shop (near my …
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No-Budget Filmmaking: Rise of The Backyard Indie
Like it or lump it, there are a lot of backyard indies being made each year. Thanks to inexpensive production technology, no-budget filmmaking is not only …
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