Everyone’s talking about personal branding these days, but not everyone understands what it does and why it’s important. As a filmmaker, you might be thinking to yourself, “do I really have to care about my brand?” In today’s Internet focused world, personal branding is…
target audience
What is Your Filmmaking Niche?
While not every movie is guaranteed success, it is much easier to find your audience when you understand your filmaking niche. Read more…
3 Surprising Reasons You Should Make A Horror Movie
Our first feature was a silly zombie movie. The production value was horrific. But the movie got a write up in Premiere Magazine, Fangoria and about one hundred horror related websites. As a result of this buzz, our crappy horror movie gained a cult following and sold very well…
The Minimalist Guide To Marketing A Movie
Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.
Need Indie Film Funding? Here’s 5 Questions You Need To Answer
Finding Indie Film Funding is one of the most challenging aspects of getting your movie made. Answer the 5 questions for indie film funding.
How To Uncover The Proper Target Audience For Your Film
Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! In this movie marketing article, find out how I respond.
