How To Uncover The Proper Target Audience For Your Film

As a film producer, your ultimate goal is to tell engaging and entertaining stories and get paid for your work. But before you can do any of that, you need to find a target audience for your film. This is easier said than done, as many filmmakers believe that everyone is their audience. But this isn’t the case.

While there isn’t one specific type of person who enjoys all films, we do know that many people are drawn to certain genres. For example, a horror film is likely to attract a different type of audience than a comedy. So the first thing you need to do is figure out the genre of your film.

Who Is The Target Audience For Your Film?

Once you have a sense of your genre, it’s time to start doing some research. This begins by looking at films that are similar to yours and analyzing their target audiences.

  1. What are their interests?
  2. Where do they live?
  3. What is their age range?
  4. Is there a primary gender?
  5. What’s the level of education?

If you get stuck, you can always research the local newsstand for magazines that also cater to your audience. Any magazines still in print in a digital world exist because people are very intersted in the topic.

Once you grab a few magazines, reach out to the publications for demographic information. Since magazines make money with both subscribers and advertisers, they will have this info available. This information will allow you to create audience profiles for two or three ideal audience avitars.

Why Should Someone Watch Your Movie?

While defining the target audience for your film is not the most exciting part of the filmmaking process, this research can go a long way toward helping you negotiate a favorable film distribution deal. And this is a much better plan than a strategy based on hope:

“I made a movie and we just won the best picture at a regional festival you never heard of! Since my movie appeals to every man, woman, and child on the planet, I want to sell it for a million dollars? How do I make this happen?”

In the event your movie does not have to attract an awesome distribution deal, then this research will go a long way towards helping you execute your own film marketing and distribution plan. And while you’re here, make sure to check out Tom Malloy’s Film Distribution Training.

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ARTICLE BY Jason Brubaker

If you'd like more tactics like the article you just read, make sure to grab a copy of the filmmaker checklist. You'll get 65 useful steps you can employ to produce your next feature film.
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