When it comes to writing a film business plan, most filmmakers get it wrong. Most filmmakers never take time to project a realistic return on investment. And for this reason, most film business plans look great on paper but fail to capture the attention of prospective investors.
Don’t feel bad. It’s not your fault.
Until a few years ago, distribution was discriminatory, abusive and monopolistic. As a result, traditional film business plans relied heavily on some 3rd party, middle-man distribution strategy.
“If we are really lucky we will get into Sundance and get rich.”
The Minimalist Guide To Writing A Film Business Plan
When it comes to writing your film business plan, relying on a distributor to pick up your film and pay you a gazillion dollars is like waiting for the Tooth Fairy. It’s a nice thought, but not a business.
If you are serious about managing your own film business, you may also want to incorporate your marketing expenses into your initial budget and business plan. To get started, I recommend you take time to answer the following questions:
- Who is behind this project?
- Describe your film company.
- What NAMES are involved?
- How much money will you need?
- How do you expect to return the money?
- Who Is Your Target Audience?
- How Large Is Your Target Audience?
- How Will You Reach Your Audience?
- What Is Your Marketing Strategy?
- How Many VOD Sales to Break Even?
You might ask: “What if I just want to make movies and sell my movie?”
My response: “1995 called and they want their dumb distribution plan back.”
Like it or not, the world of filmmaking has changed.
Many filmmakers get very overwhelmed when they start thinking about a film business plan for their independent feature. If you hate asking permission to become successful in your own film business, then make sure to check out my buddy Tom Malloy’s business plan template. Unlike the majority of film business plan templates, Tom keeps his pretty simple.