One of the most significant mysteries filmmakers face is how to find film investors. And if you’re like most, you’ve got a great idea for a movie. You’re confident it will be successful. And all you need to make your film happen is the money.
Finding people who invest in films is not as simple as saying to someone, ” Take these three steps.” There is a lot more to the process than that. To find investors, you need to find a way of making yourself stand out from all the other filmmakers who are also looking for money.
Before you get started, I’m going to assume you’ve prepped your movie and wrote a film business plan. Because if you haven’t, you should not be looking for investors. It’s a significant mistake. If you’ve ever listened to one of my webinars, you know that I preach that prepping the project is the most essential aspect of attracting film investors.
Four Tactics on How to Find Film Investors
1.) Know the Exact Number You Want to Raise and Be Specific
You can’t go into a pitch saying something like: “Well, I’m looking for a few million to do maybe 3-4 projects.” That’s not going to happen. You’ll never find those film investors that will give you money and let you play. You need to know the specific number you want to raise and how you will spend the money.
For example, “I’m raising $500,000 to shoot my horror film this fall.” Perfect. You have to be clear on your intentions before any money raise.
2.) Keep Your Eyes Open
You should always be on the lookout for prospective film investors. If you have a fully prepped project, more and more people will find out about your film. And you’ll eventually start to attract prospective investors into your life. You need to be able to notice when they appear.
Look around you. Is there a business developer who just increased their net worth by millions? Find them and pitch them. Is there a friend you have who works for a monster HNI (high networth individual)? Ask your friend for an intro.
3.) Always Be Pitching
One of the best techniques I can recommend is Always Be Pitching. Meaning if you go out to a bar tonight, make sure you pitch your film to a few people. Are you attending a wedding? Have your pitch ready.
I’m not saying you should be annoying and focus on your pitch. But I’m saying if someone asks you, “So, Bob, what do you do?” your first response should be, “I’m raising $500,000 to shoot my horror film this fall.” The more times you pitch, the more you increase your odds of finding an investor.
4.) Leverage Your Network
Reaching out to people in your network is one of the easier things you can do to find film investors. And for some reason, people don’t want to do it. You need to ASK. Ask everyone. After you’re doing your pitch (above), ask, “So, Jean, do you know anyone who might be interested in investing in my film?”
Combine your asks with a value (like “I’ll give you an Associate Producer credit.”), and the person will be more likely to help make the intro. Sooner or later, with enough pitches and asks, you’ll find people who invest in movies.