If you have ever wondered how to find film investors so you can produce your movie, you’re not alone. And if you’re like most, you’ve got a great idea for a film. You’re confident it will be successful. And all you need to make your movie happen is the money. But this is easier said than done.
When I started my film-producing career, I crossed my fingers a lot, hoping that some producer would magically appear in my life and give me a million dollars to make my film. But once I stopped asking for permission to be successful, I could push forward.
Prep Your Project
Finding people who invest in films is not as simple as saying to someone, “talk to your dentist.” There is a lot more to the process. To find investors, you need to find a way of making yourself stand out from all the other film producers who are also looking for money.
I assume you’ve prepped your movie and written a film business plan. Because if you haven’t, you should not be looking for investors. Do that, and you’ll face a lot of filmmaking rejection. If you’ve ever listened to one of my webinars, you know that I preach that prepping your movie project is the most important thing you can do to attract investors.
Know YOUR Number
You can’t go into a pitch saying, “Well, I’m looking for a few million to do maybe 3-4 projects.” That’s not going to happen. You’ll never find those film investors that will give you money and let you play. You need to know the specific number you want to raise and how you’ll spend the money.
For example, “I’m raising $500,000 to shoot my horror film this fall.” Perfect. You have to be clear on your intentions before anyone will give you money.
Find Film Investors
As a film producer, attracting film investors is part of your job. More and more people will learn about your film if you have a fully prepped project. And you’ll eventually start to attract prospective investors into your life. You need to be able to notice when they appear.
Look around you. Is there a business developer who just increased their net worth by millions? Find them and pitch them. Is there a friend you have who works for a monster HNI (high net-worth individual)? Ask your friend for an intro.
Always Be Pitching
One of the best techniques I can recommend is Always Be Pitching. If you go to a bar tonight, pitch your film to a few people. Are you attending a wedding? Have your pitch ready.
I’m not saying you should be annoying and focus on your pitch. But I’m saying if someone asks you, “So, Bob, what do you do?” your first response should be, “I’m raising $500,000 to shoot my horror film this fall.” The more times you pitch, the more you increase your odds of finding an investor.
Leverage Your Network
Reaching out to people in your network is one of the easier things you can do to find film investors. And for some reason, people don’t want to do it. You need to ASK. Ask everyone. After you’re doing your pitch (above), ask, “So, Jean, do you know anyone who might be interested in investing in my film?”
The motion picture business is a business based on personal relationships. So make sure you act accordingly. You must research prospective investors, qualify them, contact them, get a meeting and build a relationship.
Combine your asks with a value (like “I’ll give you an Associate Producer credit.”), and the person will be more likely to help make the intro. Sooner or later, you’ll find people who invest in movies with enough pitches and asks. And if you’d like more info on finding film investors, download this film funding guide.