How To Create a Press Kit For Your Indie Movie
In this article, Filmmaker Jason Brubaker tells you how to put together a press kit so you can promote your independent movie. To read the story and comment. . .
In this article, Filmmaker Jason Brubaker tells you how to put together a press kit so you can promote your independent movie. To read the story and comment. . .
Everyone’s talking about personal branding these days, but not everyone understands what it does and why it’s important. As a filmmaker, you might be thinking to yourself, “do I really have to care about my brand?” In today’s Internet focused world, personal branding is…
When I published my article on leveraging VOD sales to finance your movie, I had no idea that a simple internet marketing formula for filmmakers would be such a polarizing issue. I can’t tell you how many Los Angeles based movie producers responded negatively through email. One guy even told me my grammar sucked.
Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.
A long time ago, I worked on a short movie with a guy. Long story short, I found out the guy was being untruthful about money. He had hired one of my friends to build our movie website. When confronted, he told me some sort of story that was completely stupid and untruthful. Because he was a “friend,” I gave him the benefit of belief and dropped the subject.
In this filmmaking article, Jason Brubaker shares the secrets of successful indie filmmakers. And the first secret is, don’t give up.
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
By now you’ve heard of crowdfunding. But the little secret that nobody is talking about is this – Not all movie projects will get fully funded by the crowd. BUT. . .
Have you ever known a filmmaker who sent their demo reel into the Hollywood abyss? Maybe they sent it to an agency or a production company in hopes someone would discover their talent and hire them. Similarly, many screenwriters and aspiring actors have been known to employ this strategy too.
Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Your filmmaking “Audience List” is your most important asset. And let me give you 5 reasons ALL filmmakers should start building their audience list (based on our mistakes) today!
A BIG reason movies fail is because filmmakers do not define their target audience. This article provides quick tactics on how to find your target audience.