As a feature filmmaker, one of your biggest problems is finding a traditional distribution deal (that makes sense) for your movie. With each passing day, we get closer and closer to a world where DVD sales channels are being replaced by video on demand. And while we are not there yet, after spending the more significant part of last weekend watching streaming content on NetFlix and Hulu, I am now of the opinion that the days of DVD distribution are numbered.
As a result of this evolution, filmmakers need to quit relying on outside 3rd parties to source an audience and distribute independent movies. From now on, you need to start thinking about your movie business like any other small business. YOU will create a product, YOU will distribute your product, YOU will market your product, and YOU will sell your product.
While this seems easy for some modern moviemakers, what I am suggesting represents a total paradigm shift for others. Not everyone reading this will agree with me. That is OK. But for those eager to embrace this brave new world of independent moviemaking, I have provided the same seven steps I use to promote my own movie business.
When applied, I hope these steps serve as a foundation for your VOD marketing strategy. To find out more, click:
Step 2 – Target Your Target Audience
Step 3 – Get Into The VOD
Step 4 – Create Your Movie Sales Funnel
Step 5 – Refine Your Trailer (And Promote It)
Step 6 – Increase Targeted Web Traffic.
Step 7 – Leverage Your Following.
If you want more detail on any of these steps, I have created a product that includes an action guide and Mp3 Audio. You can learn more about the film distribution training here.