In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every movie is guaranteed success, it is much easier to find your audience … [Read more...] about What is Your Filmmaking Niche?
When it comes to distributing your film digitally, you'll find most filmmakers have very strong opinions. I learned this the hard way back when I published my article on VOD sales projections. I got lots rude emails from … [Read more...] about Some Practical Thoughts On Distributing Your Film Digitally
If you're wondering how to sell your short film on iTunes, you're not alone. As you know, iTunes is one of the most prestigious platforms for selling movies. And when you think about it, aside from putting your short film in … [Read more...] about How To Sell Your Short Film On iTunes
Film distributors are great if they offer you a decent deal for your movie. And having spent the greater part of my career in distribution, I can tell you there are (still) many great film distributors out there, working to … [Read more...] about 7 Lies Film Distributors Like to Tell Filmmakers
I want to help you refine your trailer for maximum buzz. This is because your trailer is uber important to the success of your film. And if you're like most indie filmmakers, you probably cut your trailer as an … [Read more...] about How To Refine Your Trailer For Maximum Buzz (So You Can Sell Your Film)