In this filmmaking article, LA Producer Jason Brubaker provides filmmaking advice for the modern filmmaker.
Serious indie filmmakers stop at noting until the movie is actually in the can – or these days – in your hard drive. Still if you’ve been working to make movies for any length of time, you know there are days when you hit obstacles, sometimes so seemingly insurmountable that you just want to give up on your project. Don’t do it!
Most filmmakers either they understand the studio business or they understand indie filmmaking. But what about filmmaking as your next small business?
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
Your filmmaking “Audience List” is your most important asset. And let me give you 5 reasons ALL filmmakers should start building their audience list (based on our mistakes) today!
With the emergence of awesomely inexpensive production technology, making a movie is getting easier. This is the future of filmmaking.