Surviving the Movie Industry in times of change is similar to surviving other industries going through change. Necessitated by the need for cash (survival), many of you will be forced to see the world as an entrepreneur. Even if you aren’t ready, you may have to learn how to produce your own profitable movies…
When trying to promote a movie that folks have otherwise not heard of, all ink is potentially good ink. If you’re producing your movie somewhere locally (AKA not Hollywood), then learning how to get local publicity for your film can help build buzz around your projects.This is because, regardless of publication or geography, most anything written … Read more
There is just something totally magical about the creative process. When you’re making a movie, it isn’t about the outcome. I mean, yes, you want to do great work. And you want people to enjoy your show. But in the process, like the night before the first day of production – when you stare at your ceiling until 4AM, too excited to sleep. Wondering if you have enough equipment. Wondering if you’re crazy for choosing such a creative path in life. Dreaming of first film festival success, then a career in Hollywood when people ask you to work, instead of you asking for work… I mean, all of these thoughts flow through your mind.
“If you want to make a living making movies, you need to realize that your library and the subsequent audience you source (over your career) are your major assets. And, as a result, your most important filmmaking focus (aside from doing good work) is to acquire and keep a customer,” he emphasizes.
Over the weekend, I met with some key members of my film production crew, including my writer friend. He, myself and a core group of filmmaking friends are working a rough idea into a fine-tuned movie, complete with a marketable hook and an established, niche target audience. (If you’re just tuning into filmmaking stuff, you’ll quickly learn that starting with a defined target market in one strategy I use to hedge my eventual need for return on investment – more on this in the distribution and finance articles found at Filmmaking Stuff.)