It’s easy to fall into a rut when you’re living inside it, never realizing that things are changing around you. If you’ve spent the last few years working in Hollywood, you’ve probably see some changes. While some things are the same, there’s plenty out there that is changing in a big way. To survive the movie business now requires more than making a good movie and getting noticed.
Back in 2008, I wrote about streaming technology and how it was going to disrupt distribution. From Netflix and Amazon to satellite providers showing new releases at the same time as theaters, the film industry is changing. And as it changes, it’s vital that you change with it. So it’s a good idea to take a closer look at some key points that could help you survive the movie business.
How To Survive The Movie Business
There are several disruptions in the movie business that will likely continue. These business declines are worth knowing so you can avoid common pitfalls in your plan on surviving in the movie business:
- STOP building your distribution strategy around Blu Ray and DVD. Seriously.
- Foreign distribution is also going digital. So forget about robust minimum guarantees.
- The movie business is no longer B2B. It’s B2C. Filmmakers who can be self sufficient win.
- Predicting potential sales is a guess. Forget about comparables in your business planning.
- Movies will either be made on micro budgets or massive budgets. Mid-level budgets are hard to recoup.
Things To Focus On
Some of the above points are obvious. But it’s surprising just how many industry pros fail to think about this stuff.
As the industry changes and physical media declines, there are plenty of great opportunities for those in the industry to seize upon. Here are some things to think about as you push forward:
- Casting social media influencers is a marketing investment.
- Don’t build an audience. Find out where your audience congregates.
- Building content that appeals to a niche audience is essential.
- Creating an army of promoters can help push sales.
- Internet marketing matters more and more for driving sales.
Taking The Info And Running With it
Sure. Things are changing. And you’ll have to adapt if you want to survive the movie business.
Despite this disruption, some things will always stay the same. Filmmakers will need to bring a story to life. And filmmakers will need to connect stories with audiences. To achieve these goals, filmmakers will still need to cultivate good relationships with recognizable talent, and figure out how to get a crew and equipment.
On the flip-side, production and distribution technology is finally accessible. This gives filmmakers an opportunity to finally take charge of the production, release, distribution and marketing of each film. And as a result, writers, editors, and everybody below the line will also have more opportunities to collaborate. The key is making sure that you choose to work with those who don’t force you to give up months of your time for little money.
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