Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
Do you remember retail DVD distribution? Do you remember walking into a video store and renting a video? Those days are gone. The demise of retail DVD distribution means that you can no longer depend on some video rental chain to buy 5,000 copies of your DVD. The advent of the internet…
While creating creating community around your title, building buzz and increasing your fan base is both challenging and fun, a lot of filmmakers have no idea how to get started. In this regard, one of your first steps is to determine if your movie is ready for the marketplace
“How do you plan to sell this movie and return my investment?” That’s the question prospective film investors are going to ask you.
If you’re like most filmmakers, you have a website for your movie. And odds are good you are trying to fit too much into it. So the first thing you need to do is remove all the distracting crap. Whenever I mention this at a talk, invariably someone asks me how to determine what’s distracting? It depends on your website objective.
While many traditional distributors would like you to believe otherwise, VOD distribution has been democratized. While it is possible that your film will …
Yesterday I had breakfast with a studio executive from one of the Majors here in Los Angeles. Much of what we talked about revolved around changes in the movie industry and how many of the studio folks are slow to implement new ideas. With an estimated 30,000 to 50,000 independent movies flooding the market each year, the movie industry is experiencing what happens to any industry when cheap labor, inexpensive production…
As a filmmaker, getting your movie into the various VOD marketplaces takes way longer than it should. The reason for this is simple. Every platform including iTunes, Amazon, NetFlix, Hulu and The Watchbox all want great content. The delivery standards required by some of these platforms are so high, that if even one frame is messed up, your title will be rejected! This is why video aggregators work with amazing encoders…
For those of you following filmmaking stuff, you know that I have been working on an awesome and comprehensive filmmaking book for quite …
Are you afraid to start selling your movie on iTunes and Amazon and Hulu because this will somehow deter traditional distributors turned aggregators from acquiring your movie… So that they can get your movie onto Amazon, iTunes and Hulu? Please explain…
Regardless of distribution technology, your audience still values the visual representation of your movie as a tangible product. And in ways akin to marketing an eBook via Amazon Kindle, you still need a killer design to represent your movie.