Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
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What is Your Filmmaking Niche?
While not every movie is guaranteed success, it is much easier to find your audience when you understand your filmaking niche. Read more…
Warning: DVD Distribution Is Dead
Do you remember retail DVD distribution? Do you remember walking into a video store and renting a video? Those days are gone. The demise of retail DVD distribution means that you can no longer depend on some video rental chain to buy 5,000 copies of your DVD. The advent of the internet…
Is Traditional Movie Distribution Dead?
While creating creating community around your title, building buzz and increasing your fan base is both challenging and fun, a lot of filmmakers have no idea how to get started. In this regard, one of your first steps is to determine if your movie is ready for the marketplace
The Secret of Pitching to Film Investors (Shhhh. Don’t tell.)
“How do you plan to sell this movie and return my investment?” That’s the question prospective film investors are going to ask you.
How To Optimize Your Movie Website For Sales
If you’re like most filmmakers, you have a website for your movie. And odds are good you are trying to fit too much into it. So the first thing you need to do is remove all the distracting crap. Whenever I mention this at a talk, invariably someone asks me how to determine what’s distracting? It depends on your website objective.
