While not every movie is guaranteed success, it is much easier to find your audience when you understand your filmaking niche. Read more…
Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
Do you remember retail DVD distribution? Do you remember walking into a video store and renting a video? Those days are gone. The demise of retail DVD distribution means that you can no longer depend on some video rental chain to buy 5,000 copies of your DVD. The advent of the internet…
While creating creating community around your title, building buzz and increasing your fan base is both challenging and fun, a lot of filmmakers have no idea how to get started. In this regard, one of your first steps is to determine if your movie is ready for the marketplace
“How do you plan to sell this movie and return my investment?” That’s the question prospective film investors are going to ask you.