If you're like most filmmakers, you wear many hats including writer, director and cinematographer. But when it comes to marketing a movie, you feel like a doofus. This makes sense. I'm sure your Hollywood dreams never included hours spent on Twitter trying to get people to buy your film. The … [Read more...] about The Minimalist Guide To Marketing A Movie
Attend any film festival and you’ll hear filmmakers waxing poetically about the possibilities of landing a Netflix distribution deal. And having spent the greater part of my career working in film distribution, I can tell you that most filmmakers approach me asking how to contact Netflix … [Read more...] about Three Steps For Netflix Distribution (For Indie Filmmakers)
In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every movie is guaranteed success, it is much easier to find your audience when you choose a filmmaking niche. What is a filmmaking niche? It's … [Read more...] about What is Your Filmmaking Niche?
Do you remember retail DVD distribution? Do you remember walking into a video store and renting a video? Newsflash. Those days are gone. And the demise of retail DVD distribution means that you can no longer depend on some video rental chain to buy 5,000 copies of your DVD. The rise of streaming … [Read more...] about Warning: DVD Distribution Is Dead
When we produced our first feature film, our goal was to get an awesome movie distribution deal and fund our future productions. In our case, the movie was rough, but it was good enough to get a few offers. But upon reading the contract fine-print, none of the offers seemed like good deals. At … [Read more...] about Is Traditional Movie Distribution Dead?