If you’re like most filmmakers, you wear many hats including writer, director and cinematographer. But when it comes to marketing a movie, you feel like a doofus. This makes sense. I’m sure your Hollywood dreams never included hours spent on Twitter trying to get people to buy your film.
The Necessity Of Marketing A Movie
These days it can seem like nobody wants to take a risk with a new filmmaker. Big Hollywood studios are sticking with A-list celebrities, recycling old ideas and making sequels. And on the indie side, many distributors have stopped paying minimum guarantees in favor of a revenue share model.
The good news is, you no longer need Hollywood. Inexpensive production technology, coupled with digital distribution has created unlimited opportunities for indie filmmakers. Through popular stores like iTunes, Amazon, VUDU, Google Play and FandangoNow, you can get your film into people’s living rooms.
While all this innovation is great, you’re not the only filmmaker making films. There is a lot of noise in the marketplace. To rise above it you are now responsible for the promotion of your film. To be successful, you are going to have to accept that marketing a movie is just as important as making a movie.
Tips For Marketing A Movie
- Define your target audience: What type of people care about your film? Think in terms of age, gender and interests. Who would find it most enjoyable? For example, a graphic horror film may not be the best fit for grandmothers. Make sense? If you don’t take time to define your target audience, you might throw money into a marketing black hole.
- Identify where to reach your target audience: Think about where your target audience congregates. What magazines would they read? What websites and forums would they frequently visit? Knowing how you get in front of your people will help make efficient use of your resources.
- Know where they watch movies: Does your target audience prefer iTunes or Netflix? Do they frequently shop on Amazon? A key component of marketing a movie is getting your title into the appropriate marketplace. If you are looking for more help with this, consider (my current employer and sponsor of this site) Distribber.
- Continually track and measure your efforts: Once you have established your film in the appropriate marketplace, set some marketing goals like sales, email sign ups and social media mentions. Then continually evaluate how well your efforts are working. Are you targeting the appropriate publications, websites, and forums?
- Build a relationship with your audience: Connecting with your audience will make them more inclined to follow your work.
In-Depth Guide To Marketing A Movie
If you are looking for more information regarding marketing your movie, check out this film distribution guide. It was created to provide greater detail and help you achieve success marketing a movie.