Getting movie trailer views on YouTube is a great way to promote your film. In addition to being the second largest search engine on earth, YouTube has a built in community of viewers who can comment, share and link to your trailer. So taking time to plan your YouTube strategy as part of your overarching movie marketing plan can pay dividends.
When it comes to getting your movie trailer seen on YouTube, the name of the game is “search” and “discovery.” In short, people either find your trailer when they search for specific keywords and your video shows up. Or they can find your trailer when YouTube decides to show it as a “suggested video,” which is usually based on viewer preferences and history.
Get Movie Trailer Views On YouTube
While there is no guarantee how well your trailer will rank on YouTube, there are several things you can do to optimize your video for maximum views. Here are some tips you can easily implement:
1. Include The Title Of Your Film: When it comes to movie marketing, the goal is to make your movie memorable. As your film builds buzz, you increase the odds the someone will remember your film, and then search for it online. Including your film title as part of your YouTube video title can improve the chances people find your trailer.
2. Include The Genre Of Your Film: When people randomly search for movies online, they often use generic terms. You could anticipate this, by including additional info about your genre. For example, if you made a horror movie called Trauma Therapy, you might test a video title like this: “Trauma Therapy Horror Movie”
3. Include Names Of Recognizable Cast: If your film features a celebrity, well-known director or someone who is popular, you might consider adding their name to your YouTube title. Using the previous example, if Trauma Therapy features Tom Malloy, you might test a title like this: “Trauma Therapy Horror Movie With Tom Malloy”
4. Change The File Name: Before you upload your trailer to YouTube, make sure you change the file name to match the title. While we don’t know for sure if this helps, many internet marketing nerds will tell it’s important. So it can’t hurt.
5. Keep Your Title Short: Search results only allow for roughly 70 characters. This means you will have to find creative ways to make your title compelling within limitations. Anything more can be used in your tags and description…
6. Write A Compelling Description: When you describe your trailer on YouTube, it’s best to get straight to the point as quickly as possible. This is because the first few words of your description is visible in search results. And everything after that requires the viewer to click the “show more” link. At the end of your description, make sure you ask people to comment and share your trailer.
7. Optimize Your Tags: We all know it’s not 2001 anymore. So just because YouTube allows you to add a gazillion tags to further describe your video, I suggest you limit this to roughly 5-8 RELEVANT tags. For example, you might use: trauma therapy movie, Tom Malloy, horror movie, Brian Krause, Luciana Faulhaber, movie trailer.
8. Choose The Right Thumbnail: This is where a lot of filmmakers screw up. You spend all this time crafting your awesome title, tags and description… Only to completely neglect the video thumbnail. Don’t do that. The purpose of the YouTube thumbnail is to promote a click. Make sure you create a thumbnail that will attract clicks.
9. Add Closed Captioning: In addition to helping folks who are hearing impaired, a lot of people watch videos without volume. (That really is a thing.) So adding closed captions is a good move. And because both Google and YouTube recognize CC data, adding captions is essentially adding searchable keywords to your video.
10. Share your video: YouTube is highly competitive. So in addition to everything mentioned, you will want to share your video with friends, family and supporters. Ask these folks to leave comments and share the video. This will “prime the pump” which could signal to YouTube that your trailer is worth recommendation.
Getting more movie trailer views on YouTube is a useful strategy for promoting your film. While it will take some planning, if you’re able to get your trailer to rank in search engines, getting free traffic is always a plus. And not only that, but with enough views, you might even catch the attention of prospective film distributors.