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Filmmaking resources for indie filmmakers, including, screenwriting, financing, producing and film distribution

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How To Write A Screenplay You Can Produce (Yourself)

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If you’re trying to figure out how to write a screenplay you can produce yourself, you’re not alone. Prior to making my own movies, I worked for a producer in NYC. And I want to take a moment and apologize for never responding to your query letters. I have no excuse for it, other than I was busy paying my dues.

At that time, most of my 12 to 14 hour days were spent fetching coffee, running errands and writing coverage on the priority material that came from agents. So given the fast paced grind of the development office, your query letter probably got put on my stack. And that stack probably ended up in a filing cabinet. And, well…

Write A Screenplay

How To Write A Screenplay You Can Produce (Yourself)

Listen. If you you want to write a screenplay, I’m going to tell you a secret. There is no better feeling in the world than the day you stop sending query letters and instead, you start producing your own work. For years and years, you have dreamed about seeing your work on the big screen. You know you’re good. So why ask for permission?

Setting out to write a screenplay that you intend to produce yourself can be a scary transition. So I want to provide you with five tactics to make your journey from Screenwriter to super-hyphenate a little easier.

  1. Have a well defined logline. Seriously. Most first time writer director types settle for a simple character driven story. But the story is always confusing. So here is the test, if you can’t explain your story with a logline, something is off. Fix the logline now. You’ll need it for your marketing later.
  2.  Everything in your screenplay costs money. So if your passion project is too expensive, write something based on locations in your neighborhood. Your true genius will come from your ability to tell a compelling story, not by how many expensive Special FX you can pack into your movie.
  3. Ice, Snow, Rain, Sun, dogs, lighting bolts and children have always been a challenge to predict. If you include any of these elements in your story, I guarantee that setups that should only take minutes will take days. Avoid these elements if possible.
  4.  As soon as you decide to produce and possibly direct your movie, hire a seasoned Production Manager to work with you. They will read your script. They will tell you that your movie is going to cost way more than you think and they will help you alter the story to meet your budget constraints. Managing the budget is their job. Respect it. Then ask your PM if they know a great 1st AD. (They will!)
  5. Hire a GREAT First Assistant Director. Not some film school kid either. Pay the money. Build a relationship. The First AD will be the general of your production. They will build off the Production Manager’s budget and schedule the movie. The 1st AD keeps the production on time.

These steps will provide you with a good starting point. Once you have your script, PM and your 1st AD, you will find that your project will start to gain momentum. Finish your feature and people will start sending you query letters. I guarantee it. And if you’d like more info about the filmmaking process, make sure you grab this filmmaker checklist.

What is Your Filmmaking Niche?

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In movie marketing, there is this phrase I really like: “Marketing to everybody is marketing to nobody and niches will make you riches.” And while not every movie is guaranteed success, it is much easier to find your audience when you choose a filmmaking niche.

What is a filmmaking niche? It’s making a movie for a small slice of a larger audience. For example, let’s say you were making a horror movie. Horror is a very broad genre. But a subset of the horror genre is zombie movies. So in this example, making a zombie movie for a zombie loving audience would be your filmmaking niche.

So this is where you start. Will you make a horror movie, romantic comedy, action movie or a girl with a horse movie? (By the way, a girl with a horse movie really does well internationally.)

filmmaking niche

What is Your Filmmaking Niche?

Knowing your filmmaking niche is important because in order to make non-discriminatory distribution channels, such as iTunes and Amazon profitable – It is required that YOU market your movie on the internet. This means that you must work on sourcing your target audience and then drive those folks to your point of sale.

Having spent the last few years working in distribution, I can tell you that most filmmakers screw this up. They make a movie for everybody. And it is frankly too expensive to market to everybody! So before you even think about making your movie, answer these filmmaking questions:

  1. Who Is Your Target Audience?
  2. How Large Is Your Target Audience?
  3. How Will You Reach Your Audience?
  4. What Is Your Marketing Strategy?
  5. How Many VOD Sales To Break Even?

Since both iTunes and Amazon are internet, transactional marketplaces, it makes sense that most of your sales will come via the internet. And as a result, you must create a web presence that speaks to your audience. In other words, you need to make sure the right people know your movie exists.

Who are the right people? People who love your type of movie.

Your Movie Website

When it comes to designing a movie website, most filmmakers never think about their filmmaking niche. They know they need a website for their movies. The problem is, most filmmakers put way too much crap on their site. And none of it speaks to their audience.

Goals

It’s essential to have goals for your movie website. When people come to your website, what action do you want your visitors to take? Do you want them to Tweet about the site? Join you on Facebook? Get into your audience list? Or buy your movie?

Distractions

Once you know your website goals, you need to determine if your website architecture and design is inline with your goals. To do this, install Google Analytics and monitor your traffic. If you find people are getting lost in a bunch of silly pages, remove those pages. Keep what matters.

If you like these tips, you’ll love the Independent Producer’s Guide To Digitial Distribution

The Secret To Filmmaking Success

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If I could go back and talk to myself ten years ago… And if I could only share one filmmaking success tip, what would I say? In two words: Cold Calling.

I know this may sound unrelated to filmmaking. But I can tell you that success is not created in a vacuum. It is created with the help and support of other people, including mentors and customers.

filmmaking success

The Secret To Filmmaking Success

While it is true that some people stumble upon contacts and get lucky, I would venture to say that over 90 percent of self-made successful people got what they wanted in life by utilizing some variation of the following three success tips:

First: They knew what they wanted.

Second: They made a plan to get what they wanted.

Third: They picked up the phone and cold called people who could help make their plan a reality.

Think about it. Could you go to “networking events” and try to find folks to help introduce you to the appropriate contact? Yes. But just as easily you could pick up the phone, call your prospective contact’s place of business and try to get him or her on the phone to make your pitch.

Will you get through? Maybe. Maybe not. But if you had a list of 100 prospects and you called all the people on that list, odds are good you would find someone willing to sit down with you.

Why is this important to your filmmaking? Because unless you ASK for what you want, how is anybody in life going to know how to find you?

If you would like to find out more about networking, success strategies and most importantly – how to find prospective investors for your next movie, you might want to grab a copy of my filmmaker checklist.

Movie Distribution: 7 Ways To Sell Your Movie Without The Middle Man

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If you’re a filmmaker with a movie… Before you accept some crappy distribution deal from a traditional movie distribution company – you might benefit from the following audio recording. In it, I provide seven steps you can utilize to sell your movie without the middle-man.

As I have written before,  I believe the days of DVD distribution are numbered. And I think it is prudent for filmmakers to quit relying on outside 3rd parties to distribute independent movies. While modern distribution may seem easy for some moviemakers, these changes represent a total paradigm shift for others.

For those of you eager to embrace this new movie distribution world, I have provided the same seven steps I use to promote my own movie business.

Download Here (Right click and save)

After listening to the audio, please feel free to tell your friends. And if you would like more information, check out The Independent Producer’s Guide To Digital Distribution Happy Filmmaking!