The year was 2005. I walked in to the Loews Santa Monica Beach Hotel, and it was like I had walked onto the floor of the New York Stock Exchange.
There were people hustling and bustling everywhere. The whole place was surrounded by film posters and banners. I felt this feeling of energy.
That was the first time I went to the American Film Market. And I realized I wouldn’t miss it again. I didn’t. I’ve been going continuously since then.
This article outlines three tactics on how to make money in filmmaking. I’ll say this. Most of those tactics were learned in the markets that I attended for so many years. Besides AFM, it was Cannes, Berlinale (EFM), MIPCOM, Natpe, MipTV, Filmart, and TIFF. Lots of markets, tons of lessons.
How To Make Money In Filmmaking
“Just make a great movie, work with a distributor and let them handle the business stuff.”
Well, that could be a solution, but the ultimate answer is more complicated. So let’s put a pin in that one. Here’s another quote we hear a lot:
“I’m an artist. Money is dirty.”
You may have thought about making money in filmmaking. You may have hoped (or you may be “hoping”) that all you gotta do is make a movie and the world will discover your talents. And let’s face it, it is okay to think this way. The truth is, you and I both know your stuff is better than 90% of the crap that comes out every summer.
But the problem is, there are a TON of poorly produced backyard indies flooding the market each year. This makes it hard to find your movie. And this means you can no longer simply make a movie and wait.
Rise Above The Noise
You have to make a film remarkable enough to rise above the noise.
After helping hundreds of filmmakers get their movies to market, I have seen quite a few successful filmmakers grow really successful movie businesses. Distilled down, aside from making a great film, successful filmmakers have it in their head to focus on the business aspect, which includes cast, connections, networking, relationships, etc.
I would say the number one reason filmmakers fail is because most filmmakers NEVER plan to make money in the first place. I am going to be blunt here. Most filmmakers lack a plan for how to make money in filmmaking. Case in point, I have heard the following line dozens of times:
“I just want to get my movie on Netflix or iTunes or Amazon or Cable VOD. And I don’t care if my my movie makes money. I just want people to see it.”
See what I mean? Whenever I hear that (and I hear that sort of thing a lot) I get another grey hair.
Because you’re killing me softly.
Even if you don’t care if your movie makes money, I can assure you that every platform, distributor and sales agent in existence is in the business of making money. If you don’t care about how to make money in filmmaking, nobody else will either. Your film will suffer. And your career will suffer.
Serious Filmmakers Push On…
Let me be clear, making money as a filmmaker is not easy. I can think of a gazillion other businesses that work much more smoothly than trying to produce projects, get a great deal, and get a return on your investment.
Assuming you are serious – And assuming you want to make money in filmmaking – here are 3 simple tips that most filmmakers never consider:
1.) Pick a Successful genre. The best genres to make are not the depressing dramas or the edgy comedies. The best genres are either action, sci-fi, horror (with cast), and family friendly films.
2.) Attach sellable cast. If I had a dime for every director who said, “I just want to cast the best people, I don’t need stars…” I’d have enough to buy myself a nice dinner. Cast sells. And they’re usually very talented or they wouldn’t have become famous in the first place.
3.) Go to markets. Meet distributors. Meet sales agents. Ask around about the ones that are interested in you. Look them up and reach out to producers who have worked with them and ask what their experience was. Getting a great relationship here is paramount to the success of your film.
I know you secretly hold onto the myth that “if I make my movie, Hollywood will buy it for a gazillion dollars.”
But here’s the thing. The reason why successful movies got that golden ticket is because someone took those three steps. And if you take time to do that, you will be ahead of the majority of filmmakers who do not care to make money in filmmaking. And if you like this stuff, make sure you download the filmmaker checklist.