Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Just a few short years ago, film distribution was controlled by a bunch of companies that safeguarded access the marketplace. As an independent filmmaker, if you were lucky enough to garner a distribution deal, odds were good the deal was crappy. As a first time feature filmmaker, this was my experience. And after receiving countless […]
Talk to any filmmaker about distribution and they will tell you the world has changed. Gone are the days when you simply made a movie and sold it to the highest bidder. These days everybody is making backyard indies. And the market is saturated with a never ending supply of mediocre movies. Suffice it to […]
After you make your movie, people will email asking when it’s available. This period of time is called the social window. It’s the time when your fans are most eager to buy your movie and tell their friends about it. And you will know you’re in the social window when you find yourself communicating this […]
In the old days, the model of film acquisitions meant that you would give up your film to a distributor for years at a time, in exchange a cash advance and a back-end percentage. You would then move on to your next project and the distributor would send you a quarterly statement. This film acquisitions […]
When news of our first feature went viral, thousands of raving fans flooded our website. At the time we were Ill-equipped to handle the influx. We had no lead capture system in place and our social media strategy was non-existent. And because we were so focused on landing a dream distribution deal, we had no idea […]
Today’s question comes from a filmmaker who is puzzled over how to sell his movie. Since the world of video on demand distribution is changing the ways in which movies are seen and sold, having a solid distribution strategy that you can implement is essential for success. Question: When deciding on how to sell your […]
Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! Since my movie appeals to every man, woman and child on the planet, I want to sell it for a million dollars? How do I make this happen?” While it is not…
When talking about movie distribution, I am often asked if filmmakers should still consider finding a traditional theatrical or DVD distribution deal. My answer to that question is simple: If you have an offer and you’re happy, it’s a deal.
If you find yourself with a movie and no idea how to sell it, get back to the basics. Unless you get an awesome distribution deal, then you are responsible for the success of your movie. The good news is, most of your sales will come from the internet. And you can get started today…