For years, filmmakers have faced uphill battles when it comes to making films and getting them out there for the world to see. Just finding funding for production on its own was (and still is) an amazing achievement. But once that a film is finished there’s still the matter of distribution. In this post, you’re going to learn how to sell your movie on the internet.
Distribution is simply the process of releasing your film for public consumption. In the past, the entire distribution process was safeguarded by a bunch of powerful conglomerates. And after a tiring tour on festival circuit, many filmmakers went into deals with these companies, lucky to sign even a crappy distribution deal. Thankfully, those days are done.
The internet has quite literally changed the game. As an indie filmmaker, you now have the ability to sell your film in popular marketplaces like iTunes, Amazon, Google Play, VUDU (and more) without a distribution deal.
5 Simple Steps To Help You Sell Your Movie On The Internet
While access to the marketplaces is exciting, you are now responsible for managing your own promotion. So taking time to focus on the following fundamentals is a good start. With that in mind, here are 5 key steps that you’ll want to remember.
- Know Your Market – You’re never going to appeal to everyone. Just because streaming video puts your film in front of potentially millions of people, that doesn’t mean they’ll all watch it. Instead, know your niche market and then promote your film to your focused fan base.
- Trolls Talk – Like it or not, some people are just going to troll you and your work. Even the most popular filmmakers have haters. The key is knowing that even those who troll your stuff may end up seeing it just to see how much more they can hate it. The bottom line? Don’t be afraid of people hating you and your work.
- Stand Out – What’s the hook of your movie? What really helps it stand out from all the other films people can watch? The ease with which you can sell your movie on the internet has given rise to a flood of movies. It’s vital that your film has a marketing hook that stands out and gets you and your work noticed.
- Build A Following – It’s hard for me not to bring up music bands when it comes to modern moviemaking… Because a lot of things are similar. Just as bands often build up a following in their early days, modern filmmakers do the same. Use a mailing list, online streaming releases, and even production blogs to help get your film in front of potential fans.
- Use Your Website – Your website is your hub for building that fan base, for finding an audience, for marketing, for networking, and even for selling your film. Simply put, you need a solid, well-made website.
All in all, it still takes a lot of work to sell your movie on the internet. But if you put forth the effort, you’ll find that today’s distribution options make it easier than ever to get your work noticed so you can further build your career. And if you want to learn more, check out this film distribution training system.