FILMMAKING STUFF Filmmaking Stuff provides resources for independent filmmakers. The website includes articles on how to take a story idea from script to screen, including articles on scriptwriting, producing, finance, shooting, editing, directing, marketing, distribution and how to build an audience. Filmmaking Stuff also has articles detailing how to make money making movies – including interviews with Hollywood Producers, Directors, writers and other filmmaking professionals.

Filmmakers can sell their movies on Amazon. Image via Wikipedia

Recently a question posed by filmmaker Ben Rock over at Neptune Salad gave me a good reason to think about (and share) my filmmaking business philosophy in detail.

Here is the question: “Is there a way to make enough money on any kind of self-distribution that a filmmaker can repay investors and eek out a middle-class existence?”

I felt like this question required a detailed response. So for Ben and other folks with similar questions, I broke it into 2 parts. Here we go…

1. Can any form of Self Distribution make you enough money to repay investors?

This depends on two factors. How much investor money did you spend? And how much of your investor money do you have left to reach your targeted audience?

Getting money to fund independent movies has always been a challenge regardless of what technological innovations have taken shape. But the big difference now is more emotional than factual. These days, whenever filmmakers go out to shake the money tree, their confidence is considerably lower. I mean, in the past, you could at least present speculative opportunities to to prospective investors with a measure of excitement: “Look what happened with The Blair Witch Project! Paranormal Activity! My Big Fat Greek!..”

But what do you say now?

“We are going to sell DVDs on Amazon!”

Yippy.

And even funnier is this. Let’s say you get the money, make your movie and get a (more traditional) 3rd party distribution deal – your deal probably won’t involve theatrical distribution. Add the demise of video sales outlets and video stores, and it is a good bet that your movie will end up on iTunes, Netflix, and Amazon.

Given these outlets, I now wonder why any filmmaker would even approach a 3rd party distributor. I mean, if filmmakers can simply set up shop and reach those outlets on their own, why pay a middle man? Do filmmakers really need 3rd party validation?

So my suggestion is this: If you’re trying to make a living as a filmmaker, you need to care less about traditional validation and more about your bank account. If the numbers don’t work, you nave NO DEAL!

“Ah… Filmmakers should be MORE excited to approach prospective movie investors!”

Unlike years past, you can finally eliminate much of the speculation from your business plan – and you can finally present a deal built on a measurable framework that YOU control. In other words, as a filmmaker you can now pick and choose your sales outlets and come up with an entire step-by-step system for reaching your target audience and then getting your movie seen and sold. Investors like that. It’s less risky!

From this perspective, you can create a reasonable plan and work backwards.

What? You can’t figure out how to repay 1,000,000 dollars in 5 years? Then you have two choices. Change your plan or change your budget (which may involve changing your screenplay and schedule).

And onto the second part of the question…

2. Can a filmmaker eek out a middle-class existence (with digital self distribution)?

Yeah. But like I was saying, you can not think about distribution in the traditional sense. In the past, filmmakers made a movie, got lucky and ended up with a BIG paycheck with incremental increases on the back end. These days filmmakers need to think about their movies in ways akin to how traditional investors think about dividends from bonds – once you make the investment, it’s a long term game!

In other words, you create your movie product this year, get it selling and then you repeat the process. Conceivably in 10 years, you’ll have a library of 10 movies. And with luck each movie will passively pay you thousands of dollars per month.

Moving forward,  if you want to make movies and make money making movies, your strategy has to include oodles and oodles of cash for marketing. I heard one colleague talk in terms of  applying 3/5ths of the budget for the marketing, 1/5th for “name” talent and 1/5th for your below the line costs. I’m sure there is room for variation – but we can all agree that your marketing (more than movie making) is going to provide you the difference between pocket change and profit.

What are your thoughts?

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This is a huge topic. So I will break it into a series. My next article will pick up where I left off. And we can get into a systematic approach to how to make a living through your filmmaking.

In the meantime, get my filmmaking book FOR FREE. Just follow this link: www.FreeFilmmakingBook.com

Posted under Filmmaking

Once your screenplay is complete, how do you get a screenwriting agent? Image via Wikipedia

Somewhere in the world someone has just finished the first draft of his first screenplay – ever.

Full of enthusiasm, the unknown screenwriter breaks out a hammer and puts the final touches on the two brass brads that hold the 90-120 pages together. It is at this point when this writer asks himself the obvious question:

“How do I get my movie script produced?”

This is the point when things get confusing. Should the unknown screenwriter send his screenplay to contests, to agents, to the family friend attorney who is willing to pose as the “entertainment attorney” and hopefully shepard the script through the guarded gates of Hollywood?

Or should the first time screenwriter decide instead to send the work to producers? And what if somebody steals the idea? And why don’t producers accept unsolicited screenplays? UGH!

“Allow me to offer some perspective.”

One of the reasons I am excited you’re reading these words is because I can help you avoid my early mistakes. What I just described was me a decade ago. I was still in York, PA. I had just finished the first draft of my first screenplay.  And frankly, I thought I was brilliant. I thought my story was awesome. And I actually thought Hollywood would just knock down my door.

Of course it didn’t happen like that. After I wrote my script, email was the new thing. So I started sending email querys to various production companies. And surprisingly, a few companies did respond to me. But after I sent out my script, it wasn’t long until I either got a rejection letter or heard nothing. Back then, I still had a lot to learn.

“Would you like me to tell you the secrets of getting your work produced?”

Ok. I don’t have all the secrets. The truth is, if you have an amazing script that is totally polished, marketed towards your intended audience of producer types who have a history of producing your type of work – and you have a way of accessing them and getting your brilliant work read, then your success is (a little more) probable.

But for the rest of us, taking that route is an eroded path and (in my humble opinion) requires that you ask too many people for permission. I mean, doesn’t it make you feel a little whorish to ask so many people for validation? “Please read my screenplay, it’s great!”

“UGH. I hate asking for permission.”

And agents? Forget that route. At least right now. Yes, you can send out query letters and market the heck out of yourself. But if you’re an unknown screenwriter living outside of LA, the odds of getting your work read are slim to none.

Remember, agents make a living getting material sold. And chances are, those folks already have a dozen clients. They don’t have time to take notice of your material unless your work already has buzz.

So how do you break through? Here are 5 screenwriting tips… (But I don’t think you’ll like them.)

1. Quit asking permission. Production is getting less expensive every year. Produce your own material.
2. Seriously. I know it sounds crazy, especially if you never considered producing your own material.
3. Grab a $2000 dollar DSLR camera and start shooting projects on the weekend.
4. Surround yourself with your local film community. Get some help.
5. As your confidence builds, write a feature that can be done on the cheap.
6. I recommend horror comedy or something memorable and controversial.
7. When your script is complete, get a creative production manager to break down and budget your script.
8. Once you have the budget, start raising money.
9. When you get the money, decide to direct or hire a director, cast and crew.
10. Then make your movie.

While I know most screenwriters would rather just write a script and then ask someone like me to produce it – I got news for you, don’t do that. Stop asking permission. Instead, I want you to start thinking like an entrepreneurial screenwriter. I want you to start thinking like a producer. I want you to make your movie now!

Of course, a large majority of screenwriters will think these ideas are bonkers.

If that’s you then please ignore me and keep writing query letters. For everyone else – It is far better to have your work produced than to put it in a dark drawer, even if you have to produce your first screenplay yourself.

Posted under Screenwriting

Super 16mm was once used in most every independent filmmakers. Image via Wikipedia

In case you haven’t noticed, filmmaking is changing. With the emergence of awesomely great DSLR technology, making a movie is getting cheaper.

In years past, the cash threshold necessary to propel a project into production was cost prohibitive. This alone served as a major obstacle to most every aspiring independent filmmaker. Add the need for complex technology and the skilled professionals necessary for the equipment, it’s it’s easy to understand why most would-be feature filmmakers never took action.

For example, in years past, if you wanted to create an awesome picture (on a budget), you shot Super 16mm – And later, if the film was picked up, you could easily blow up Super 16mm picture to 35mm. And, I repeat – these steps were once considered an affordable option.

And let’s say you decided to follow this “economic” filmmaking route – if so, you had to raise enough money to not only cover the film and equipment, but you paid for your DP, your camera operator, someone to pull focus, someone to load the film, someone to lay dolly track and someone else to push your dolly – and once the film was in the can, you paid to get the film processed, create dailies, get it color corrected, transferred to video, edited and blown up to 35mm.

Then you crossed your fingers. . .

“UGH! Can you imagine trying to make movies like that? It makes very little sense. Especially now.”

Everything has changed. It’s been almost a decade since I’ve heard anybody in the filmmaking community seriously consider shooting their first feature on film. And why would they? These days, if you want to make a great looking movie, you grab your $2,000 DSLR camera and you start shooting.

That’s it. No film stock. No silly processing costs. No silly blow up costs. You simply take your camera out of the bag, point and shoot.

Then you edit on your computer and upload to several of the video on demand websites and that’s it. You’ve created a product (your movie) and you have taken your product to market (via digital self distribution).

AMAZING! (Or is it?)

Seriously. For producers, the evolution of DSLR is totally awesome. For all below the line crew working to make a living – this isn’t so good.

Using my previous example, let’s compare shooting Super 16mm to shooting on a DSLR. Take out an eraser and eliminate 80% of everything I just mentioned.  No more need for heavy dolly track and a dolly. No more need for the person pushing the heavy-duty dolly. Eliminate your focus puller and your film loader. Eliminate a few production assistants. And totally eliminate film processing. Not necessary.

This shift in filmmaking technology is going to create more and more projects. And unlike years past when making a movie required a gazillion dollars, the modern filmmaker can now produce viable projects “out of pocket.”

And yes, while many of the screenplays will continue to suck, rest assured that the picture will look good.

“OK. What’s the downside to modern film production?”

Producers no longer need a million dollars to make a good looking picture. Simply put, this is bad for the freelancer community.

Let’s say you’re a filmmaker looking to hire a sound guy. Normally you would have to pay him $500 dollars or more per day (which is a low figure for some, I know). Well if you’re a filmmaker shooting your first feature on a budget, are you really going to pay that day rate?

Probably not.

You’ll probably find a sound guy and get him to bring his own equipment, and you’ll offer to pay him peanuts. And if he doesn’t take the job, you’ll find someone else to replace him.

And this is the problem with modern filmmaking. There is an overwhelming supply of product in the marketplace, a glut of manufacturing – and revisiting economics 101 – your production (AKA, your indie film) can now be produced cheaply. (Sure, your product might be junk? But I’m not debating that here.)

Think of it this way, in years past, producing goods in an assembly line required hundreds of man hours. But as technology evolved, many of these jobs were replaced by robots. Well, the same can be said for many freelance production professionals. More movies, minus less budget money and something’s gotta give.

“So why don’t indie film producers just raise more money?”

Distribution.

Couple an ever growing glut of movie products coming into the marketplace with a measurable erosion in traditional distribution deals, and you can understand that the indie movie industry is saturated with an over supply of movies and less outlets.

So given these unfavorable odds of a big payday, why would any filmmaker risk a few million on a budget with increasingly less opportunities for a traditional deal?

In this regard, the only option is for producers to keep their budgets low. That way, in the event these filmmakers do not garner a traditional distribution deal, they can at least recoup some of the budget through digital self distribution.

So how can freelancers make a living making movies?

First of all, I’ve been talking about low budget indie feature films. Freelancers can still find work in the corporate, industrial, BIG budget and commercial world. And if you’re going to make a living working solely on low budget, independent pictures, I suggest you consider tweaking your strategy.

1. Get a job to pay the bills and then start producing your own movies. Seriously. I’m sure you’ve probably worked with a few morons and thought “I should be making my own movies.” So DO IT! (I’ll now plug one of Jason Brubaker’s products.)

Go to http://www.GetMovieMoney.com and get your hands on “The Indie Producer’s Guide To Financing Your Movie.” I wrote it. It’s a step by step guide to help you start thinking like a producer.

2. If you don’t want to produce your own movies, then do this. In addition to your day rate – or whatever deal those producers try to throw at you. . . Ask for back end points and at least an associate producer credit.

For clarification, what I’m suggesting is different than deferred pay. I’m suggesting you get your hands on a piece of the action. You’ll want to get a lawyer to draw up the paperwork – but imagine owning one percent and a producer credit on 100 movies. Some of those movies will hit. And when they do, you could potentially get a nice stream of cash.

Think about this – what if you got $50 dollars a month from 25 movies (25×50=$1250per month) – for life? In this regard, you would have an extra 12K per year in addition to your other work. Not great, but better than nothing, right?

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I don’t know if this sounds impossible or not to you. But with all these changes, including DSLR technology as well as digital self distribution, we can only expect things to change even more.  The future of filmmaking is a broad topic and I welcome your thoughts and comments.

Posted under Filmmaking

The old camera used in indie filmmaking Image via Wikipedia

As an indie filmmaker, your time on set can be long. If you fall behind, your days can become longer. Long days with little rest and lots of work can cause stress. Don’t be surprised if you hit the wall from time to time and break down.

If this is your first feature, don’t feel bad. Most filmmakers either lose their temper or cry or both. If you have to cry or lose your temper, call a time out and take a walk. Go somewhere nobody can see you. There is no quicker way to lose credibility than losing your emotions on set—especially a low-budget set.

In addition to this, don’t forget: You’re not alone. Assuming you did a good job planning your days and your shots, you can rest assured everyone is working alongside you to do the best job they can.

Everyone wants to make the best movie possible. And for the reminder of the shoot, these people will be your family and share lifetime memories with you.

If you keep moving at a good pace, while working to have fun and experience filmmaking, you will reach the end. You will call cut for the last time (assuming you’re directing), and the show will be over. You’ll say: “That’s a WRAP!”

Posted under Filmmaking