Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.
With the release of the iPad, and the new NetFlix application, we now have clear indication that Video On Demand has arrived in a majorly portable way. And while many of you will argue that the iPad is not the most ideal way to watch a movie – few of us can argue that the future of movie delivery has arrived.
If this is your first feature, don’t feel bad if you cry. Most filmmakers either lose their temper or cry or both. If you have to cry or lose your temper, call a time out and take a walk. Go somewhere nobody can see you. There is no quicker way to lose credibility than losing your emotions on set—especially a low-budget set.