For a very long time the barriers to entry have prevented most filmmakers from having a career outside of Hollywood. And while one can argue that independent filmmakers have always existed, even the most independent of filmmakers relied on traditional Hollywood distribution vehicles…
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Sometimes I think Google is taking over the world. So it’s no surprise that the company would get more and more involved in indie media distribution and create a marketplace for music and movies.
What we are experiencing is the film industry equivalent of sweat shop labor flooding the market with cheaply produced product. And as a result of these diminished margins, filmmakers must now think in terms of volume. So instead of putting 100% focus on simply making one movie, the model must now involve planning for, and creating a library for a minimal budget.
While it’s safe to provide projections – any investor with any business experience will understand that each project carries it’s own risk to reward ratio. Your goal as a filmmaker is to help mitigate these risks as best you can.
There was a time when filmmakers needed to ask permission to make movies. There was a time when filmmakers had to find some sort of gatekeeper with access to distribution and, subsequently, an audience. But things have changed.