Are you looking to find film funding? You’re not alone. One of the most challenging aspects of the process is getting prospective investors to take you seriously. The reason you’re having trouble finding film funding, is because the risk of funding your film far outweighs the reward. You need to change that.
There are a lot of filmmakers who attempt to raise money without first considering how their movie will recoup the investment. These filmmakers say things like “I have a vision” or “I’m going to make this for the love of filmmaking. Then I’ll get into festivals, get noticed and garner a great distribution deal!”
While passion, tenacity and optimism are important, this alone is not enough. Prospective film investors will want to know your plan for making their money make money. If you can not figure out how to demonstrate this, you do not have a business. You instead have an expensive hobby.
How To Get Film Funding: Why Investors Don’t Care
The market appetite has shifted from physical to digital. Gone are the days where you merely make a movie and hand it off to the highest bidders. These days, you are expected to create a marketing, sales and distribution plan for your movie from day one. Without it, your project becomes too risky. And investors don’t care about risky investments!
The good news is, you no longer need a distributor to get film distribution. Through companies like Distribber (where in full disclosure, I work full time) you now have the ability to get your movie into the marketplace. This allows you to create a business plan and marketing strategy with a fully accessible sales channel. This is huge!
The second thing you can do is test your concept through crowdfunding. Instead of trying to raise your whole budget, you would only focus on getting a small amount of money. This will help you determine if your movie has a market, before you dive into your project both feet first. If your micro crowdfunding campaign is success, you can leverage this with a comprehensive film distribution plan.
Getting film funding is all about lowering the risks and increasing the probability for reward. And if you’d like to start planning your own strategy, check out Tom Malloy’s film business plan template.