“If you want to make a living making movies, you need to realize that your library and the subsequent audience you source (over your career) are your major assets. And, as a result, your most important filmmaking focus (aside from doing good work) is to acquire and keep a customer,” he emphasizes.
Over the weekend, I met with some key members of my film production crew, including my writer friend. He, myself and a core group of filmmaking friends are working a rough idea into a fine-tuned movie, complete with a marketable hook and an established, niche target audience. (If you’re just tuning into filmmaking stuff, you’ll quickly learn that starting with a defined target market in one strategy I use to hedge my eventual need for return on investment – more on this in the distribution and finance articles found at Filmmaking Stuff.)
Everything has changed. It’s been almost a decade since I’ve heard anybody in the filmmaking community seriously consider shooting their first feature on film. And why would they? These days, if you want to make a great looking movie, you grab your $2,000 DSLR camera and you start shooting.
Surviving the Movie Industry in times of change is similar to surviving other industries going through change. Necessitated by the need for cash (survival), many of you will be forced to see the world as an entrepreneur. Even if you aren’t ready, you may have to learn how to produce your own profitable movies…
As they say, when trying to promote a movie that folks have otherwise not heard of, all ink is potentially good ink. And in this regard, even if you’re producing your movie somewhere locally you need make sure you present your marketing message with consistency. I say this because, regardless of publication or geography, most […]
Publicity is great. Especially when it’s free. And especially when the publicity is international. When we produced our first zombie movie, we had the great fortune of being profiled in a national entertainment magazine. In fact, once the magazine hit the stands, so many people flooded our website that our server went bonkers. HOLLYWOOD PUBLICITY […]
I’m here today to remind you that whenever you’re producing a movie, a whole lot can change between development and prep. Assuming you can get the the cash and an entire team of people to help you, it’s now time for the real work! So what does that mean? SCHEDULE When you have all the […]
As I mentioned in previous lessons, the name of the game in your first feature is to cut the need for hard cash, while at the same time preserving or improving your production value… You want to make your movie look more expensive than it is. I also mentioned how some filmmakers employ bartering or […]
Once you build momentum during production, assuming you meticulously planned everything, you’ll soon find that most everyone working on the movie will fall into a collective, collaborative groove. And it’s an awesome feeling! PRODUCTION, PART 2 Even when everything is going as planned, or sometimes better than planned, you still need to make sure you […]
Production is a result of months and months of planning. I’ll repeat this again. When making a movie, production is the result of months and months of planning. I emphasize the planning aspects of pre-production, because many filmmakers crash and burn during production because they didn’t have a solid plan. PRODUCTION, PART 1 But you’re […]