“If you want to make a living making movies, you need to realize that your library and the subsequent audience you source (over your career) are your major assets. And, as a result, your most important filmmaking focus (aside from doing good work) is to acquire and keep a customer,” he emphasizes.
As a filmmaker, one of the toughest parts about making a movie is knowing where to start. The following film production checklist will give you an overview of the low budget, independent filmmaking process.
Over the weekend, I met with some key members of my film production crew, including my writer friend. He, myself and a core group of filmmaking friends are working a rough idea into a fine-tuned movie, complete with a marketable hook and an established, niche target audience. (If you’re just tuning into filmmaking stuff, you’ll quickly learn that starting with a defined target market in one strategy I use to hedge my eventual need for return on investment – more on this in the distribution and finance articles found at Filmmaking Stuff.)
Everything has changed. It’s been almost a decade since I’ve heard anybody in the filmmaking community seriously consider shooting their first feature on film. And why would they? These days, if you want to make a great looking movie, you grab your $2,000 DSLR camera and you start shooting.
Surviving the Movie Industry in times of change is similar to surviving other industries going through change. Necessitated by the need for cash (survival), many of you will be forced to see the world as an entrepreneur. Even if you aren’t ready, you may have to learn how to produce your own profitable movies…
As they say, when trying to promote a movie that folks have otherwise not heard of, all ink is potentially good ink. And in this regard, even if you’re producing your movie somewhere locally you need make sure you present your marketing message with consistency. I say this because, regardless of publication or geography, most [...]