Finding Indie Film Funding is one of the most challenging aspects of getting your movie made.
While there are many reasons that prevent you from closing the deal, if you find your pitch is consistently rejected, you may need to take a look at your marketing plan. While I am sure your plan cites how a half-dozen comparable (successful) movies were sold and distributed, most savvy investors will agree that movie comps are malarkey.
Reducing investor risk requires that you go a little further.
If you’re like most filmmakers, odds are good you haven’t taken time to plan out a marketing, sales and distribution plan that YOU control. And without a refined strategy on how to get your movie into the marketplace, you simply do not have a business. You have a very risky hobby.
As a general rule, most investors would rather invest in businesses over hobbies.
Finding indie film funding gets a lot less complicated (notice I didn’t use the word easier) when you take time to view your movie like a traditional business. This means you will need to answer some tough business related questions.
5 Questions For Indie Film Funding
So here are the 5 questions for indie film funding. Take some time to really answer each question:
- Who is Your Target Audience?
- How Large is Your Target Audience?
- How Will You Reach Your Target Audience?
- What is Your Marketing Strategy?
- How Many VOD Sales to Break Even?
These questions are not easy to answer. This is because each movie is different. And each movie requires a unique approach. But if you take the time to answer these questions, you may leapfrog all the other yahoos who are just winging it.
If you are looking for indie film funding, you may benefit from the Film Finance Guide.