How To Brand Yourself As A Filmmaker (Part 1)
By filmmaker and graphic designer, Ela Gancarz
Everyone’s talking about personal branding these days, but not everyone understands what it does and why it’s important. As a filmmaker, you might be thinking to yourself, “do I really have to care about my brand?” In today’s Internet focused world, personal branding is no longer reserved solely for celebrities.
If you’ve been using social media or your website, you have probably already developed a brand!
A personal brand is the entire perception of a person. It’s all about who you are and what you want to be known for. It refers to the way other people see you. A ‘personal brand’ is in many cases synonymous with your reputation. It’s so much more than a simple logo!
As a filmmaker, you can use personal branding to build trust with your target audience. When people readily know you and they associate your brand with your face, it will be much easier to raise money for a new production or to sell your movie.
If you’d like make your personal brand stronger or to create a new one, you need to set goals for your public image. Your first task is to find your brand identity and develop a style guide. Here are three essential steps to do this:
Step One: Your Identity.
First of all you should ask yourself a few questions to find your personal brand identity. For example: what words would you use to describe yourself? What do people usually say about you? What makes you different from everyone else? What kind of films do you like? What do you want others to think of you? Then write down your answers.
Step Two: Your Audience.
Your personal brand is not only built from your thoughts but also from reactions of other people. That’s why you should determine the audience you want to target. Once you have established a niche, it’s important to reflect what those people want or expect from you. Write down your thoughts.
Step Three: Your Style.
Now, compare two lists and identify some qualities that you want others to associate with your brand. Remember that personal branding is how we market ourselves to others. After figuring out your brand attributes, try to match a corresponding style. It can be expressed visually with a logo, colors, forms, images (I’ll give more details about that in another post) or in the way you act or talk. Think about your personal brand each time you interact with someone.
Your style should be:
- Simple and memorable. Your personal brand has to communicate clearly who you are. People will remember only a few things about you so focus only on elements that really contribute something to your brand.
- Unique. Your style should be distinctive and unique. But you don’t need to sit down and study how to be different! You ARE special! Try to take your life as the basis of your expertise.
- Modern. Keep your brand modern, fresh and actual. It should always feel inspiring to you and to your audience.
- Personal. Try to be yourself – it is your PERSONAL brand. Stand strongly behind it. Don’t apologize for it. And don’t be afraid to speak your mind!
Finally having your personal brand identity, you need to apply it consistently across many activities. Create a website or blog, participate in social media. Whether you like it or not, the world is turning digital at very fast pace and you need to manage your reputation, both online and in real life.
Remember that your personal brand may add value to each new product, film or campaign you create. People will follow your brand from project to project but only if they feel connected and attracted to it. It’s time to take control of all those impressions!