The new paradigm of independent filmmaking requires that filmmakers learn how to market on the internet.
Because in order to make non-discriminatory distribution channels, such as iTunes and Amazon profitable – it is required that YOU work on sourcing your target audience and then drive those folks to your point of sale – From DAY 1.
So unlike years past, where you made movies solely for “the love,” these days you must first answer these filmmaking questions:
- Who Is Your Target Audience?
- How Large Is Your Target Audience?
- How Will You Reach Your Audience?
- What Is Your Marketing Strategy?
- How Many VOD Sales To Break Even?
Since both iTunes and Amazon are internet marketplaces, it makes sense that most of your sales will come via the internet. And as a result, you will need to make sure people actually know your movie exists.
Most filmmakers know they need a website for their movies. The problem is, most filmmakers put way too much crap on their site. My suggestion is to modify your movie website accordingly.
It’s essential to have goals for your movie website. When people come to your website, what action do you want your visitors to take? Do you want them to Tweet about the site? Join you on facebook? Get into your audience list?
Once you know your website goals, you need to determine if your website architecture and design is inline with your goals. To do this, install Google Analytics and monitor your traffic. If you find people are getting lost in a bunch of silly pages, remove those pages. Keep what matters.
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If you like these tips, you’ll love the Independent Producer’s Guide To Digitial Distribution