What’s your hook?

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The market is flooded with small, character driven independent movies. In order to get your movie noticed, you’ll need the following:

1. A good screenplay with a strong hook.
2. Name Talent.

I’m assuming for a first feature, you may not have free access to Hollywood. So if getting a name attached to your movie is difficult, you’ll need to emphasize your hook. And if you’re lucky, your hook will be memorable. Do you have any controversy in your story?

It’s been my experience that controversy creates commerce. Add it to your hook.