What is Your Filmmaking Niche?

filmmaking niche

In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every movie is guaranteed success, it is much easier to find your audience when you choose a filmmaking niche. What is a filmmaking niche? It's making a movie for a small slice of a larger audience. For example, let's say you … [Read more...]

Movie Distribution: 7 Ways To Sell Your Movie Without The Middle Man

If you're a filmmaker with a movie... Before you accept some crappy distribution deal from a traditional movie distribution company - you might benefit from the following audio recording. In it, I provide seven steps you can utilize to sell your movie without the middle-man. As I have written before,  I believe the days of DVD distribution are numbered. And I think it is … [Read more...]

Streaming Movies is OK If…

The other week I went on a minor rant about filmmakers hellbent on streaming movies from their movie website. And after some very thoughtful feedback, the truth is (as much as I hate admitting this) I realized I may have made an error. In my article, I mentioned that most customers will feel more comfortable watching movies on established platforms, such as Hulu, iTunes, … [Read more...]