Many filmmakers must take charge of their own publicity and distribution. One trick that I utilize is frequent press releases. In the past, the idea of using press releases frequently may have been a borderline no-no. The common thought was, traditional journalists would see your “news” as noise. But these days, with a gazillion websites hungry for material, a well targeted press release is a great tool to quickly spread global internet awareness of your movie.
For press releases, I suggest PRWeb. The press release distribution service is a good choice for SEO and keywords as well as quickly expanding your internet footprint. The goal of using PRWeb is not necessary to focus on traditional press, but rather, focus on presenting a keyword rich release that will then be grabbed and re-grabbed by various blogs and rss feeds for years and years to come – the result of which drives traffic back to your site.
If a few traditional press articles come from this (and that is quite possible too), then good for you!