Movie Self Distribution DIY

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A few years ago, I got myself involved in a Zombie movie. It was my first feature. And right out of the can, the movie garnered a lot of buzz and attention. In fact, it even made it’s way into one of the popular movie magazines. Agents, producers and distributors called. For awhile, it seemed like everyone in town had heard of our movie. But then… nothing. The Hollywood buzz had fizzled. There was no deal.

Yet, because the movie was specifically targeted to a zombie loving audience, demand for the movie increased. Eventually the demand grew so great that the producers decided they would self distribute. To many of you new filmmakers, you probably don’t know this. But long before the internet and Amazon Video on Demand, self distribution was for losers. Of course, if you have to travel the route of self distribution – these days, reaching a global audience is as easy as the click of a mouse.

My suggestions (based on profitable experience):
1. Put your trailer on Youtube, with a link to your movie website.
2. Also, post your trailer on your movie website. How is your traffic? If it’s good —
3. Upload your movie to CreateSpace (which opens you up to the Amazon marketplace.)
4. Then take everything off your movie website that could potentially distract your customer from buying the movie. (Pictures, behind the scenes stuff, stupid IMDB links that nobody cares about, etc…)
5. Replace that old stuff with “BUY NOW” links to your site. These links should re-direct your site visitor to Amazon.

The good part about VOD through CreateSpace is, you don’t have to keep any inventory. It’s like iTunes for indie movies. But the bad part is, they take a huge chunk of your profits. And you have to wait 60 days for your sales reports. You can sort of tell if you’re selling or not based on your movie’s popularity. For example, if you’re in the top 100, you’re probably doing pretty well. If your movie is not selling, consider re-working your poster, art and website to emphasize the best selling points.