The time to think about marketing your movie is now. But before we get into the mechanics of HOW you’ll market your movie, it’s important that you understand a few things. Marketing is not magic. It’s not some sort of audience engagement lever that you pull. Marketing is a conversation, centered on a remarkable, emotional story.
The next time you go to a social gathering, pay special attention to the stories people share with you. Then after the party, write down the stuff you remember. Why do you remember it?
I bet it’s because the story was interesting and made you FEEL something.
I’d also venture to guess the storyteller presented his or her tale with such dramatic delivery that you were entertained. And even if you forgot most details, I bet you’d still try to spread the story by sharing it with friends hours and days afterwards.
And if the story is really, really good, you’ll share the same story decades from now.
Marketing Your Movie
A good example of marketing is sharing an urban legend. These stories enter into our narrative, not because they are true – but because they are remarkable and fun to share.
In the following Film Courage video, I talk about the 5 Do’s and Don’ts For Marketing Your Movie.
Marketing your movie begins with a hook. Here are a few questions you need to ask yourself:
- What is your unique selling proposition?
- What makes your movie memorable?
- Why should we care?
Marketing is not about throwing advertisements on billboards or shouting at the masses through media. Marketing your movie means finding ways to make your audience part of the narrative. It means finding ways to make sharing your message valuable and fun.