Find Your Target Audience.
Once you have refined your movie concept, you can use this as a springboard to further locate blogs, websites and publications already targeting your target audience. For example, when you Google “boxing” you will get over forty-nine million results. This is not surprising. Interests such as boxing, horror movies, martial arts and race car driving have prominence in our culture. But if your movie focuses on more obscure subjects, you will have to dig deeper.
Thankfully, even if your core audience is esoteric and comprised of a small population spread all over the globe, the internet provides a great tool for reaching them. Assuming you find websites and traditional publications targeting your audience, your next step is to reach out and request their demographic statistics. These stats will tell you how many people subscribe to the publication and will often provide details on age and gender.
Once you have a good understanding of your target audience, all future advertising, marketing language and your trailer should be created with your target audience in mind. Then later, when your movie enters the marketplace, this initial research will provide you a contact list full of organizations that may help you promote your movie.