Are you thinking about doing a self distribution film campaign? Are you ready to ignore all those bottom feeding film distributors who don’t care about you or your movie? Do you want to plan out a self distribution film campaign so you can get your movie seen and selling?
Then you are in the right place.
When we produced our first feature, the idea of doing a self distribution film campaign was considered derogatory. Back then, if you couldn’t find a distribution deal, it pretty much meant something about your movie sucked.
But that was the era of DVD. It was a time before people watched movies on iPads.
And even back then, I thought the conventional filmmaker wisdom (as it related to creating your self distribution film campaign) was stupid and sorely flawed.
Self Distribution Film Campaign
Instead of taking some crappy offer from one of the bottom feeding distributors who presently hounded us every week – We decided to go against all the crappy advice and create a self distribution film campaign.
We did this by putting our movie on Amazon.
At first NONE of the other producers liked this idea. Keep in mind it was 2007 and we were still hoping that someone would call and offer us a gazillion dollars and a three-picture-deal.
You probably know the feeling. In fact, most indie filmmakers make their own movie in the hopes of becoming Hollywood’s next success story.
(Come on, admit it! Hollywood success would be awesome.)
And while I would never discourage indie filmmakers from seeking not-so-indie fame and fortune – with nearly 50,000 feature films flooding the market each year, simply getting your movie made is no longer enough to guarantee success.
For many filmmakers, the process goes like this:
- I am going to make a movie, get into Sundance and sell it for a million dollars!
- Mom and dad and family and girlfriend and random crowdfunding people, give me money!
- Holly crap. I didn’t raise enough money – so I will need to cut my budget.
- Who knew practical special effects and pick-up shots were so time consuming?
- Dear friends and family and angry girlfriend, we spent your money and the movie is finished!
- Oh no! We can’t fix this in post!
- Film festival submissions are expensive!
- We just got rejected from Sundance – now what?
- We just WON the Best Picture award at some regional film festival nobody ever heard of!
- Wait, we have been on the festival circuit for over a year and Hollywood has not called.
- Holly crap. We just got a call from a sales agent! They want to put our movie on iTunes!
- Wait, I just read the agreement and the distribution deal doesn’t pay.
- Wait… I can get my own movie into iTunes. Without the middle-man?
- Dear friends and family and ex-girlfriend and crowdfunders, we are in iTunes!
- I really wish I would have budgeted for a self distribution film campaign.
Obviously I am using humor to express a point.
But if you have made a movie, you have probably experienced the roller-coaster ride of emotions that comes from being a filmmaker. And the idea of figuring out how to create a self distribution film campaign might feel daunting.
But fear not. There is hope. Here are some tips:
No matter where you are in your filmmaking – I suggest that you plan a strategy to market and sell your movie today!
The strategy behind a self distribution film campaign is pretty simple:
- Get your movie live in a few online marketplaces.
- Refine your movie website so it has a BIG buy now button.
- Drive targeted traffic to your movie website.
If enough people buy your movie to cover your monthly movie business expenses (and provide a small profit) you are in business.
Think about it like this… If the best film distribution offer is: “We will get you into iTunes!” Your response should be: “So what! I can get myself into iTunes!”
Having a plan for you self distribution film campaign will allow you to first explore all traditional distribution options. And this way, if your distribution offer is not a deal, you can move forward with your very own self distribution film campaign.
In other words, what value will a traditional distributor bring you beyond what you could do with your very own self distribution film campaign?
If you would like to find out more about setting up a self distribution film campaign, check out: The Indie Producer’s Guide To Digital Self-Distribution.