In addition to making great movies, to be a filmmaking success you also need an audience of rabid fans. And you can’t really attract an audience unless people know about your movie. One aspect of movie promotion worth leveraging is getting press.
Hiring an awesome publicist can help you spread word about your movie. This is because a good publicist has solid relationships with press at various media outlets. Assuming your movie is awesome and newsworthy, these influencers can then put your project in front of thousands of people.
In the event you can’t hire a publicist, you will need to become your own publicist. And you will need to create a press kit. A press kit is basically a bunch of stuff shoved into a neat-o folder that tells the media what the heck your movie is about and why their audiences should care.
How To Create a Press Kit For Your Indie Movie
Here are some things you’ll want to include as you create a press kit:
1. Cover sheet: The cover sheet is the top sheet that grabs everyone’s attention and promotes the hook of your movie. In some ways, it’s sort of like a mini-poster that includes the title, contact info, some good quotes from previous reviews, the same cast and crew credits from the poster and mention of any film festival awards you have won.
2. Synopsis: You should already have a pretty solid synopsis. If you do, just cut and paste it into the press kit. If not, you’ll need one. So write it. Some people add action photos from the movie to this page. This is fine, as long as the photos look good.
3. Photos: Get some journalist friends to check out your production photos. Pick a few high resolution photos that seem incredibly interesting and do a good job of making people want to see the movie. Include them in the kit.
4. Cast and Crew: This is pretty simple. Just put together some bios of the main cast and crew and include them on the page next to a miniature head-shot.
5. Anecdotes: This is the story of how the film got made. For this, you can write about memorable moments, such as when the camera broke 25 times after traffic delayed the first day of shooting for 13 hours and the lead actor caught fire.
6. Reviews: If you have any good reviews, include them here.
7. Credits: This is a page devoted to the full cast and crew credits.
Taking time to create a press kit is can help you accelerate your promotional opportunities. The information contained in the press kit can be utilized on your webiste, social media and any branding opportunities. And if you like these tactics, you’ll love my filmmaker checklist.