If you're looking to make and distribute your film without going broke, you're not alone. Independent filmmaking is often considered one of the riskiest businesses in the world. This is due, in large part to the inefficient nature of our business. … [Read more...]
Changes in film distribution technology now provide filmmakers with access to major online marketplaces such as Google Play, Netflix, TubiTV, Amazon and iTunes. And while video on demand represents a streamlined way for independent filmmakers to enter mainstream marketplaces, these changes in film distribution also create new challenges. If you are looking to distribute and sell your movie, the following articles will help you.
In business they have this thing called USP. A USP is your "unique selling proposition." It is the one distinction that makes people buy one product over the next. In Hollywood we call this your movie hook. And without a strong movie hook, most … [Read more...]
As a filmmaker, your audience is your business. Without an audience you have no business. And given the current distribution paradigm shift, YOU are now responsible for finding ways to reach your audience. While there are many strategies you can … [Read more...]
When I first got into filmmaking there was no talk of online movie marketing. After making a movie, every filmmaker I knew focused on one thing - Landing a film distribution deal and then moving on to the next project. "We are going to sell our … [Read more...]
When you finish your film, acquisitions executives will come out of the woodwork and ask that you hold off on promoting your film for 5-7 months while they try to drum up a deal. At first all the attention is super exciting. But if you're like many … [Read more...]
If you're looking for info on movie marketing, this 12 week promotional plan may help. While there are no guarantees that your movie will become the next viral, breakout hit, doing something is better than letting your movie collect dust. This … [Read more...]