If you ever wondered how movie distributors think, today is your lucky day. I’m going to spill secrets movie distributors don’t want you to know. The good movie distributors will probably agree with this stuff. The bad ones will probably send me mean emails. (Or you are always welcome to comment below.) But regardless. . […]
Changes in film distribution technology now provides filmmakers with access to major online marketplaces such as Amazon and iTunes. While video on demand represents a easy way for independent filmmakers to enter mainstream marketplaces, this change in movie distribution represents new challenges. If you are looking to distribute and sell your movie, the following articles will help you.
Just a few short years ago, film distribution was controlled by a bunch of companies that safeguarded access the marketplace. As an independent filmmaker, if you were lucky enough to garner a distribution deal, odds were good the deal was crappy. As a first time feature filmmaker, this was my experience. And after receiving countless […]
In this guest filmmaking article, producer Doug Gritzmacher outlines the grass roots movie marketing strategy his team utilized for Soldiers of Paint A lot of filmmakers are asking me how to promote a movie. It was about a year ago while on a trip in Acadia National Park that I received a call from First […]
Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie. And assuming you can answer these questions, the problem is still economy of scale. If you can’t reach the masses (or reach enough people willing to pay for what you’re selling), how will you ever recoup your initial movie investment?
Whenever someone mentions VOD release windows, I am instantly transported back to a time before video on demand. As a kid, I remember one night when my mom and dad took me to see the original Karate Kid. After the movie, I was so emotionally charged that I distinctly remember the ride home. I was […]
The time to think about marketing your movie is now. But before we get into the mechanics of HOW you’ll market your movie, it’s important that you understand a few things. Marketing is not magic. It’s not some sort of audience engagement lever that you pull. Marketing is a conversation, centered on a remarkable, emotional […]
Ok. So you’re making a movie and wondering how to reach people who care. Before I share the wonders of audience engagement and explain my thoughts on why email trumps social media, I want to provide a little context. As a filmmaker, you can’t attend any filmmaking event without overhearing somebody talk about the importance […]
A few months back, I joined forces with the folks at Chill to help solve a major filmmaking problem. But before I tell you about the awesome solution Chill recently launched – I want to first tell you about the problem. And this is a problem many filmmakers don’t realize they have. I’ll give you […]
After you make your movie, people will email asking when it’s available. This period of time is called the social window. It’s the time when your fans are most eager to buy your movie and tell their friends about it. And you will know you’re in the social window when you find yourself communicating this […]