With the release of the iPad, and the new NetFlix application, we now have clear indication that Video On Demand has arrived in a majorly portable way. And while many of you will argue that the iPad is not the most ideal way to watch a movie – few of us can argue that the future of movie delivery has arrived.
Take a look at your trailer. Is your trailer congruent with your hook and the marketing elements we covered earlier? If not, I suggest you recut and refine your trailer to make sure your marketing message is consistent. In doing this you will have to find the balance between showing enough to sell your movie and giving away so much that you spoil the story. And since your movie trailer will be posted on various websites, you should also add a title card with a link to your movie website.
OK. So you made a movie. Great. And so what if traditional distributors rejected you. Lets talk about how you’re going to market your movie, so you have the chance at recouping a little investment.