With an independent movie market saturated with competition, producing a movie and finding a traditional distribution deal is increasingly challenging. After failing to garner a traditional distribution deal for my first feature, like a lot of filmmakers, I had to establish my own marketing company. And through the process, I figured out how to market and sell my movie online.
As a result of lower priced production equipment, coupled with non-discriminatory distribution, YOU can make, market and sell your movie this year and you don’t need to ask permission.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
As a feature filmmaker, one of the biggest problems YOU have is finding a traditional distribution deal (that actually makes sense) for your movie. With each passing day, we get closer and closer to a world where DVD sales channels are being replaced by video on demand. And while we are not there yet, after spending the greater part of last weekend watching streaming content on NetFlix and Hulu, I am now of the opinion that the days of DVD distribution are numbered.
I know a lot of people are talking about how to distribute movies on the internet. But like a lot of the internet information, much of the information is fluff, brought to you by folks who have never actually produced and distributed their movie on the internet. And because I have a TON of experience marketing and self distributing movies on the internet, I thought it would be best to share my knowledge with you.
Picture this! By some miracle to end all miracles, born of equal parts luck and blind determination, you’ve managed to rise above the never-ending barrage of questions from “concerned” friends and family who’ve always thought your talk about making movies was reckless. You’ve put together a cast and crew, refined your script, found some financing and in the process, you’ve even figured out how to ignore all your significant other’s not-so-subtle hints that a career selling life insurance really wouldn’t be that bad. To be honest, looking back, even you aren’t really sure how you pulled it off. Yet, despite all of the concerns and self doubt, you’ve somehow managed to make the impossible possible. You’ve made your first feature film! And, by definition, you’re finally a real filmmaker.