There was a time when filmmakers needed to ask permission to make movies. There was a time when filmmakers had to find some sort of gatekeeper with access to distribution and, subsequently, an audience. But things have changed.
As a feature filmmaker, one of the biggest problems YOU have is finding a traditional distribution deal (that actually makes sense) for your movie. With each passing day, we get closer and closer to a world where DVD sales channels are being replaced by video on demand. And while we are not there yet, after spending the greater part of last weekend watching streaming content on NetFlix and Hulu, I am now of the opinion that the days of DVD distribution are numbered.
Filmmaking is changing. Like it or not, if you want to make a living making movies, you need to learn about the business side of independent movie making. And if this is your first time on filmmaking stuff, you are reading step 4 of a 7 part series on how to sell your movie How To Sell Your Movie On iTunes, Amazon and Netflix For Maximum Profit.
Given all the changes in distribution, as a filmmaker, getting your movie seen and selling is no longer solely the responsibly of a 3rd party distributor. Once you have sharpened your hook and targeted your target audience, your next step is to set up shop in some of the many popular internet based marketplaces.
Over the weekend, I met with some key members of my film production crew, including my writer friend. He, myself and a core group of filmmaking friends are working a rough idea into a fine-tuned movie, complete with a marketable hook and an established, niche target audience. (If you’re just tuning into filmmaking stuff, you’ll quickly learn that starting with a defined target market in one strategy I use to hedge my eventual need for return on investment – more on this in the distribution and finance articles found at Filmmaking Stuff.)