In this article, Filmmaker Jason Brubaker tells you how to put together a press kit so you can promote your independent movie. To read the story and comment. . .
Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
One secret I utilize is frequent press release submissions. Years ago, it was advised that you only wrote and submitted press releases when you had something newsworthy to say. But these days, in addition to targeting traditional news outlets, most press releases are included in search engine results. Without getting overly technical, this means for a very small amount of money, submitting one press release complete with links to your website can increase your web footprint.
If you have to travel the route of self distribution these days, I can honestly say that reaching a global audience is as easy as the click of a mouse.