YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
By now you’ve heard of crowdfunding. But the little secret that nobody is talking about is this – Not all movie projects will get fully funded by the crowd. BUT. . .
Have you ever known a filmmaker who sent their demo reel into the Hollywood abyss? Maybe they sent it to an agency or a production company in hopes someone would discover their talent and hire them. Similarly, many screenwriters and aspiring actors have been known to employ this strategy too.
Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Your filmmaking “Audience List” is your most important asset. And let me give you 5 reasons ALL filmmakers should start building their audience list (based on our mistakes) today!
A BIG reason movies fail is because filmmakers do not define their target audience. This article provides quick tactics on how to find your target audience.