As a filmmaker, unless you’ve got a pocket full of superfluous cash and you’re setting out to make a one-off passion picture that never needs to earn its budget back, film is a business. And as is the case with all businesses, you need a plan that includes a thorough understanding of your market and … Read more
As a filmmaker, getting your movie into the various VOD marketplaces takes way longer than it should. The reason for this is simple. Every platform including iTunes, Amazon, NetFlix, Hulu and The Watchbox all want great content. The delivery standards required by some of these platforms are so high, that if even one frame is messed up, your title will be rejected! This is why video aggregators work with amazing encoders…
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
Given all the changes in distribution, as a filmmaker, getting your movie seen and selling is no longer solely the responsibly of a 3rd party distributor. Once you have sharpened your hook and targeted your target audience, your next step is to set up shop in some of the many popular internet based marketplaces.