Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! In this movie marketing article, find out how I respond.
If asked who your target audience is, you may be tempted to say, “My movie is appealing to everybody.” And I’ll say – Everybody is nobody…
Before you stand up and proclaim “I have a movie Idea!” it’s important to know if your niche movie audience can financially support your idea. Read this.