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marketing a movie

The Minimalist Guide To Marketing A Movie

Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.

modern moviemaking manifesto

Modern Moviemaking Manifesto (For Smart Filmmakers)

Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie.

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