Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.
Every business has a sales cycle. This is no different for the independent filmmaking business. Having a long term perspective and patience is essential. The trouble is, as an ambitious filmmaker…
Regardless of whether or not you’re making your first feature or your fifth, your biggest problem is figuring out how to make your movie rise above noise.
Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie.
With the emergence of awesomely inexpensive production technology, making a movie is getting easier. This is the future of filmmaking.
What is your movie competition? Do you know? Well one of the Filmmaking Stuff readers sent the following question about this topic: Jason – I’m trying to put together a business plan for my prospective investors. I need to figure out who my competition is, and I am having difficulty. Do you have any ideas […]