In business they have this thing called USP. A USP is your "unique selling proposition." It is the one distinction that makes people buy one product over the next. In Hollywood we call this your movie hook. And without a strong movie hook, most filmmakers find themselves lost in a sea of other … [Read more...] about How To Sharpen Your Movie Hook (So You Get Noticed)
hook
How To Create a Press Kit For Your Indie Movie
In addition to making great movies, to be a filmmaking success you also need an audience of rabid fans. And you can't really attract an audience unless people know about your movie. One aspect of movie promotion worth leveraging is getting press. Hiring an awesome publicist can help you spread … [Read more...] about How To Create a Press Kit For Your Indie Movie
Download My Sell Your Movie Checklist
Film distribution is changing fast. What worked in the old days, doesn't work anymore. And if you're looking for information on how to sell your movie, you've come to the right place! Since you're reading this article, I'm guessing you are one of two types of filmmakers. Either you made a movie … [Read more...] about Download My Sell Your Movie Checklist
Crowdfunding and Independent Movie Distribution
A few weeks back I gave a talk and was surprised that many filmmakers in attendance had never heard of crowdfunding. If you are one of those filmmakers, crowdfunding provides you with the ability to reach out to your social networks and solicit your contacts for financial … [Read more...] about Crowdfunding and Independent Movie Distribution
Make Your Movie Now
As a filmmaker, I think the idea of producing your own work is good. I don't really believe in asking anyone for permission to make my movies - including traditional industry executives or other producers. I see this in Hollywood all the time. People have an idea for a movie, but instead of … [Read more...] about Make Your Movie Now
