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Publicity is great. Especially when it’s free. And especially when the publicity is international. When we produced our first zombie movie, we had the great fortune of being profiled in a national entertainment magazine. In fact, once the magazine hit the stands, so many people flooded our website that our server went bonkers. HOLLYWOOD PUBLICITY […]
I’m here today to remind you that whenever you’re producing a movie, a whole lot can change between development and prep. Assuming you can get the the cash and an entire team of people to help you, it’s now time for the real work! So what does that mean? SCHEDULE When you have all the […]
As I mentioned in previous lessons, the name of the game in your first feature is to cut the need for hard cash, while at the same time preserving or improving your production value… You want to make your movie look more expensive than it is. I also mentioned how some filmmakers employ bartering or […]
Once you build momentum during production, assuming you meticulously planned everything, you’ll soon find that most everyone working on the movie will fall into a collective, collaborative groove. And it’s an awesome feeling! PRODUCTION, PART 2 Even when everything is going as planned, or sometimes better than planned, you still need to make sure you […]
SELF DISTRIBUTION By now, you probably have a website that promotes your movie. You can now rework your website into an e-commerce site by establishing an online distribution solution. Assuming you started with a strong hook, you’ll now be able to leverage your story to help accelerate buzz and make some sales. Selling your movie […]