If you want to be successful as a filmmaker, you need to learn business. And I’m not just talking the movie business, but business in general. Depending where you go for money, you may have to pitch your movie idea to a soap manufacturer. Are you prepared to explain your movie business with general business terms like: cash flow, rate of return, asset, income and expense, revenue, profit and loss?
As a new filmmaker, I would suggest shooting HD video over film. While shooting film is cool – the added expense of film stock and film processing, not to mention eventual video transfer can greatly diminish your bank account.
Picture this! By some miracle to end all miracles, born of equal parts luck and blind determination, you’ve managed to rise above the never-ending barrage of questions from “concerned” friends and family who’ve always thought your talk about making movies was reckless. You’ve put together a cast and crew, refined your script, found some financing and in the process, you’ve even figured out how to ignore all your significant other’s not-so-subtle hints that a career selling life insurance really wouldn’t be that bad. To be honest, looking back, even you aren’t really sure how you pulled it off. Yet, despite all of the concerns and self doubt, you’ve somehow managed to make the impossible possible. You’ve made your first feature film! And, by definition, you’re finally a real filmmaker.
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When it comes to movie marketing, your poster must influence the buying decision of the potential audience member.