Publicity is great. Especially when it’s free. And especially when the publicity is international. When we produced our first zombie movie, we had the great fortune of being profiled in a national entertainment magazine. In fact, once the magazine hit the stands, so many people flooded our website that our server went bonkers. HOLLYWOOD PUBLICITY … Read More
I’m here today to remind you that whenever you’re producing a movie, a whole lot can change between development and prep. Assuming you can get the the cash and an entire team of people to help you, it’s now time for the real work! So what does that mean? SCHEDULE When you have all the … Read More
As I mentioned in previous lessons, the name of the game in your first feature is to cut the need for hard cash, while at the same time preserving or improving your production value… You want to make your movie look more expensive than it is. I also mentioned how some filmmakers employ bartering or … Read More
Once you build momentum during production, assuming you meticulously planned everything, you’ll soon find that most everyone working on the movie will fall into a collective, collaborative groove. And it’s an awesome feeling! PRODUCTION, PART 2 Even when everything is going as planned, or sometimes better than planned, you still need to make sure you … Read More
Production is a result of months and months of planning. I’ll repeat this. When making a movie, production results from months and months of planning. I emphasize the planning aspects of pre-production because many filmmakers crash and burn during production because they don’t have a solid plan. PRODUCTION, PART 1 But you’re different. To ensure … Read More