When you finish your film, acquisitions executives will come out of the woodwork and ask that you hold off on promoting your film for 5-7 months while they try to drum up a deal. At first all the attention is super exciting. But if you’re like many filmmakers, you may be surprised to find out that after months of radio silence, most distribution deals offered revolve around selling your movie online.
“We are going to get your film on iTunes. We will try to get you special placement.”
Selling Your Movie Online
Here’s the thing. If the distribution offer is limited to digital marketplaces, you now have the option to cut out the middle-man. Some the easiest markets to access are also the largest in the world. If you go with a video on demand aggregator like Distribber (Full disclosure, I work at Distribber full time and promote the service often) you can get your film onto Amazon and iTunes and Google Play and other marketplaces.
From there you will decide if you want to offer your film as a rental, download or combination of both. You will then enter information about your film and upload artwork and the necessary files.
From there, your film will go through a process that includes ingestion, encoding, quality control, delivery and (once delivered) accounting. To deliver, you’ll need an uncompressed video file, high-resolution artwork and selling points to help pitch your film. Depending on the marketplaces you choose, it will take roughly three months to complete this process.
Assuming you go the distance and get your movie into the various marketplaces, you will still need to implement a marketing strategy. You will work both online and offline to drive targeted traffic to your site, and then funnel that traffic towards a desired point-of-sale.