A lot of filmmakers tell you it’s NOT okay to sell directly to your audience. The reason for this is based some sort of archaic industrywide belief that to be a “real filmmaker” you must follow traditional distribution model.
“I’m doing festival circuit for the next year. Then I’ll hopefully get noticed from a distributor and negotiate a MAJOR distribution deal. Then I’ll finally get my film onto the digital platforms.”
Meanwhile, your fans continually reach out, asking: “When can I buy your movie?”
And you respond:
“We are waiting to hear back from a distributor.”
If you choose to follow a traditional release strategy, it is going to take you months or years to get your film to the marketplace. And while this was all fine and dandy before the proliferation of VOD aggregators, times have changed.
Should You Sell Your Film Directly To Your Audience?
Your audience consists of people who have a job, family, bills, babies and other obligations. And like you and me, with so much going on, these people easily get distracted. So while you are waiting for a dream distribution deal, these people will quickly move on and forget about you.
Don’t get me wrong. If you’re like most filmmakers, you think creating tactics to sell directly to your audience sucks. And I get it. Self distribution is not sexy. It involves work and planning. And if we’re really being honest with ourselves, it’s nowhere close to your Hollywood dreams.
Because we are in a new (digital) era, the filmmaking teams (notice I said TEAMS) who learn to master self distribution often write their own ticket.
These filmmakers are better at attracting investors…
These filmmakers are better at attracting distributors…
And these filmmaker often have enough leverage to walk away from bad deals…
So if you happen to notice that your audience is fully engaged and ready to buy now, how long will you wait? If this makes sense and you want to sell directly to your audience, grab a copy of the Indie producer’s guide to distribution.